7 ms·

Hackers can be business guys, and other lessons from Paul Graham

153 points by DavidChouinard 14y ago

larrys 14y ago
I'm going to watch this entire video but what I find interesting in the first few minutes are Paul's facial reactions to the initial questions indicating what appears to be no idea at all of what he is going to be asked. In contrast to the facial reactions of people who are asked questions on formal TV interviews who appear as if they more or less know what is going to be asked because there isn't as much facial twitching, or thinking, it's as if they've had time to think things through by knowing in advance the questions. Not the case here.
aaroncray 14y ago
I don't think that word means what you think it means kid
Shenglong 14y ago
Right. Business things, like hacking is mostly experience. But much like hacking, I would argue, there are rockstar/ninja/superstar/10x/<insert other (deprecated?) term here> business people as well. A lot of it has to do with natural aptitude; just as how coding doesn't simply click for everyone, business things (which is mostly just dealing with people) simply doesn't either.
- NathanKP 14y ago
  Personally I don't believe in natural aptitude. Most of what others tend to see as natural aptitude is in fact just attitude. If someone really enjoys something they put in the hours of practice and the effort to be awesome in that field, and they can become the "rock star".
  - elliottkember 14y ago
    "Talent is willingness to practice" is how I've heard that described.
    - joshuaxls 14y ago
      "Golf is a game of luck. The more I practice, the luckier I get." Ben Hogan, one of my favorite quotes.
      - gruseom 14y ago
        Although the wording is different, that line comes from the 1920s writer Coleman Cox, who specialized in producing pithy quotes like it: http://books.google.com/books?id=lXlnyqNjN7AC&lpg=PA63&dq=coleman%20cox%20believer%20in%20luck&pg=PA63#v=onepage&q=coleman%20cox%20believer%20in%20luck&f=false http://books.google.com/books?id=lXlnyqNjN7AC&lpg=PA63&#... http://quoteinvestigator.com/2012/07/21/luck-hard-work/ http://quoteinvestigator.com/2012/07/21/luck-hard-work/
  - jiggy2011 14y ago
    Well yes and no. Obviously for most things you will get better with practise but it's certainly also true that you are genetically predisposed to learn some things faster than others and be able to get to a higher level quicker and have a higher chance of becoming one of the best in that field. So it makes sense to specialise in those things. For example I'm sure I could run pretty fast if I trained but I'm never going to beat the 100m record because I'm not usain bolt.
    - UK-AL 14y ago
      I think its more like people get fixated on certain subjects and automatically spend more time on the subject.
      - jiggy2011 14y ago
        That's sort of a positive feedback loop, if you find yourself doing well at something then it's easier to stay motivated which makes you work even harder at it. Personally I spent a lot of time playing FPS games when I was younger but never quite got to the standard for serious tournament play. OTOH I have a friend who got a spot in a well ranked sponsored counterstrike clan after only about 2 months of play. On the flipside I never put much effort in at school because most it didn't interest me but I still managed to get better grades than many of the kids who worked much harder and had private tutoring etc.
  - pud 14y ago
    The flip side is, when you're naturally good at something, it becomes fun to do. So you do it a lot. I tried for 2 years to get good at guitar. Never got good. But didn't practice very often either. Then one I sat down at a drum set and was immediately better than the drummer in my band. I had a knack. It was so fun to play those beats that I practiced almost every day for many years, and still do. And have gotten pretty darn good. Natural ability turns into learned skills.
    - manmal 14y ago
      Considering myself an above average guitar player - I'm not sure whether guitarist vs drummer abilities carry over to hacker vs business skills. Your problem with playing the guitar was most probably related to left-right-coordination or some physical feature (like joint flexibility), right? Or maybe you did not "hear" the notes? I think that both good/x10 business people and hackers need similar personality traits (or let's call them habits) - focus, persistence, and willingness to learn. Concrete skills like talking to or with people you have never seen before, or learning a framework in the matter of days, can likely be acquired when trying long and hard enough. E.g. I learned to learn new songs in the matter of half an hour or less; I'd never imagined I was capable of that! But it's a skill just like any other. But we really have to _want_ to get good at something in order to do it. Staying with the guitar example - I can do finger exercises for months and months, but if I don't have a lick I want to eventually be able to play, I will not follow through, whatever focus and persistence I put in during exercise. That's why I prefer to sketch out interfaces before implementing them - hacking and Photoshopping is just a necessity in order to get the product I dreamt up. I do enjoy programming, and I do it focussed and persistent, but I have to really want the outcome (in that case a cool interface and UX).
      - SatvikBeri 14y ago
        Based on my reading & observations, skill at the upper end of a creative/intellectual domain seems to range from about 5-20% talent and 80-95% practice-related factors. A lot of people don't realize how important different types of practice are. The Talent Code cites a study where researchers found that students who believed they would practice an instrument for all their lives learned nearly 4 times as quickly as students who thought they'd play the instrument for a few years-with the same amount of practice! The one consistent element of natural talent that comes up in intellectual/creative pursuits is working memory. The average person can hold roughly 7 "units" of information in their brain[0], which is why phone numbers are 7 digits long. When sightreading, pianists with a high working memory effectively have an advantage of a few extra years of practice[1]. I would imagine that a high working memory is also helpful in programming, as it determines how large a program you can easily hold in your head. [0]: it's a little more complex than just 7 pieces of information, see http://en.wikipedia.org/wiki/Working_memory#Capacity http://en.wikipedia.org/wiki/Working_memory#Capacity [1]: http://pss.sagepub.com/content/21/7/914.abstract http://pss.sagepub.com/content/21/7/914.abstract
- pistacchioso 14y ago
  Maybe both are just experience, but in the process of learning when I fail at coding, it's just "fuck that, I'll try starting with a simpler task". If you fail at business you may find yourself on the road and bring people with you.
Andrew_Quentin 14y ago
Right, what are these rules?
randomdrake 14y ago
I would say smart hackers can be nearly anything they want to be. The best of them are capable of looking at most any problem and breaking it down into solvable chunks. Whether it's figuring out the behaviors necessary to tone their bodies into beings capable of physical activity, or honing their skills with machinery to rebuild an old car. Hackers can be some of the best mechanics and are capable of knowing how to turn their bodies into incredible machines. Those are just a couple of examples of what hackers are capable of outside of, well, hacking on things. If there are parts of problems or tasks hackers don't know, they can research them and understand how to fix them. This means that they're not afraid to jump into the deep end in other professions or tasks. Capable of being a business person, and possessing the same drive as business people are where the disconnect occurs, in my opinion. Could a good hacker figure out the steps needed to create something that would be considered a successful business? Yes, probably so. But, are smart hackers driven to generate wealth or create large organizations of people? In my experience, the answer is often: "not really, but I'd love to help you build it."
- viame 14y ago
  Great answer, nothing to add, nothing to take away. =) I haven't met Paul Graham but when I was watching this video I couldn't stop thinking that he should be an actor. At least his voice should be used in a commercial, a cartoon or elsewhere.
lifeisstillgood 14y ago
I am surprised that Shenglong is down voted - it strikes me that the idea of 10x "business-people" is just as valid as 10x developers. Certainly Branson for example seems better at it than, say, me. @Andrew_quentin Want my take on the 5 or so business rules: 1. Budget. Don't spend more than you plan to, plan to make a profit. 2. Clarity. Be clear what you offer and why it benefits the target market 3. ABS - Always Be Selling. Build a pipeline of prospects and clients and audiences. Keep on telling them how your thing will make their lives better. Then and only then watch GlenGary GlenRoss 4. Service - the customer must think you love them because only people we love do we treat so well. This is easier with few customers. They then have to be charged more. This is a sub rule (6) 5. Consistency - say it, do it. Hire a PA to make sure you do. 6. Never drop your price or cut your rates
- jiggy2011 14y ago
  Number 6 seems like the odd one out , there are plenty of businesses that were successful because they kept figuring out how to get things done cheaper and passing those savings on to consumers and undercutting the competition. Or companies who ate their margins to lower prices and gain market share.
  - mkr-hn 14y ago
    Not every businessperson aims to create the next Walmart-scale business. You can live comfortably with a few tens of thousands of repeat customers.
    - jiggy2011 14y ago
      yes, but that doesn't make competing on price an invalid strategy.
  - spitfire 14y ago
    Perhaps that rule could be rewritten as 6. Never drop your margins. Sure, find ways to save costs and pass this on to your customers, but only when it improves your margins a bit.
deleted 14y ago
[deleted]
negamax 14y ago
Yes. And many top notch business guys can become great programmers if they want to. Hard working people can shine anywhere.
r0s 14y ago
As an aspiring business guy, my biggest problem seems to be accessing information about different models. Say I want to build a web community around a particular kind of video game. Estimating the value of that market is pretty damn opaque to an outsider.
- wordplay 14y ago
  I've been thinking about the general business plan problem for years. Not only because it's a very real problem, but also because as I'm walking through a swap meet or a grocery store I'm perpetually curious about margins and return on capital for the many tiny to medium businesses for which almost no intelligence exists. If I could figure out a way to bootstrap a crowd sourced resource for these I'd be working on it right now...but alas. In your case, if you haven't done so already, I'd suggest attempting to buy advertising from a site similar to the one you'd like the build. Maybe even invest some dollars advertising your own product (non-profits are interesting guinea pigs too) to get some idea of the volume of traffic they enjoy and the prevailing rate that advertisers are willing to pay for access to their audience. Once you have data you can start building some models and establishing ranges inside which the business makes sense to pursue. I've done this kind of research myself and for clients on multiple occasions, it's not bulletproof but it's a valuable start.
jusben1369 14y ago
I always thought this was PG's greatest gift to the tech world. To horribly generalize - prior to YC "business" people had a patronizing attitude toward developers. They were expensive assets - comparable to hw/sw and data-centers - that were required to successfully launch and grow a startup. But they weren't invited to the strategic table too often. They didn't get business. I don't know this to be a fact but I always felt like PG responded with a "I'll show you!" after one too many patronizing comments from the old boys club of VC's or CEO's or SVP's of BD's. And show us he has. Certainly other factors (the lower entry cost to starting a startup) contributed to the rise of the wide spread geek business leader. But PG deserves a lot of credit. Having said all that I almost feel like developers today are similar to women in the 80's (stick with me I know this is getting weird) Women in the 80's were supposed to have fulfilling careers and still be great mother's/spouses. They could have both! They just ended up with 2x the pressure to be great at what they did vs before. It seems today every developer is supposed to have a real side project that could blossom into it's own business at any point. Come to think of it; non technical startup folks are implored to "learn to code!" So maybe it applies to both devs and non devs in startups. It's an interesting time. I think it's great developers can now lead companies with little or not stigma attached. In the long run though I believe in teams and specialization vs individuals and doing it all. I think we'll return to a more natural balance. And that tends to be that people who can build and nurture a forest tree by tree and row by row aren't the same people who can see the entire forest and what the seasons will bring. The forest does best when each person is in the right role.
- jiggy2011 14y ago
  I don't know, even before YC a lot (most?) of the prominent successful tech startups were started by pretty technical people Microsoft , Apple , Yahoo , Google etc.
  - jusben1369 14y ago
    That's why I emphasized "wide spread". And Google and Yahoo bought in "mature businessy" CEO's. And Jobs to me was always a business guy wrapped in the cloak of dev but that's a whole other discussion!
ysapir 14y ago
"We fire up that video the second we start reading an application, usually." As a new applicant, it makes me curious. Does that mean that (usually) if I haven't seen views on the video yet, the application hasn't been read yet?
klrr 14y ago
Even though it's true that "web based" software will be the future I personally think it's a bit sad(unless if that term doesn't solely mean software on a server that you connect with a bloated browser to). Besides that, interesting and good interview.
- vy8vWJlco 14y ago
  2005 was a long time ago, but I think that attitude (@ 17:23 "We would be reluctant to invest in someone making desktop software", "It's ridiculous to think that your data should be on a computer... Your data should be on the network.") is unfortunate. The web is the best and worst part of the modern Internet. It is easy to develop for and in the short-term can be quite liberating, but in the long term it can do very little except make us easier to control and less likely to revolt when the operators do anything "Evil (TM)." I also think the web is a very weak and overrated platform - standards have been slow, because native experimentation has stopped. To do anything interesting, you need a native plugin. The Internet itself is ideal for communication and message passing, but the web is just one facet that excels at typesetting a dynamic book, but I can only look at so many banners. Further more, the network exists to connect computers, not the other way around. It is not a thing on its own. There's no such thing as data that "lives" on the network. Today's cloud is just someone else's PC, somewhere else on the globe, and much less under my control, so it's not a very compelling alternative to running native software for me when it's available.
chacham15 14y ago
> I'd be reluctant to invent in someone who made desktop software I wonder if pg would revise that statement now seeing as how Dropbox is its largest winner so far.
- reledi 14y ago
  It's also a web app.
d0m 14y ago
What PG says resonate so much with me, it's hard to explain. People asking me questions about my startups or hacking stuff... I wish I could just redirect them to this video. Actually, I will! On a side note, I didn't know PG sounded a bit british : )
jkuria 14y ago
Since this was in 2005 I wonder what he'd say now? I believe he has since said that initially, they thought they were looking for smart people. Over time they found out they were looking for determined people. [Business Writer] What do you look for in people? [PG] Determination. When we started, we thought we were looking for smart people, but it turned out that intelligence was not as important as we expected. If you imagine someone with 100 percent determination and 100 percent intelligence, you can discard a lot of intelligence before they stop succeeding. But if you start discarding determination, you very quickly get an ineffectual and perpetual grad student."
DanielRibeiro 14y ago
This interview contains some pretty amazing gems. This part[1]: So, really good sofware is software that embodies an idea, some fabulous idea for some new thing that is possible that maybe only the guy writting the software realizes is possible. And maybe people who hear about it while he's working at it think it is the stupidiest idea ... reminded me of Peter Thiel's famous quesetion[2]: what important truth do very few people agree with you on? [1] http://www.youtube.com/watch?feature=player_embedded&v=BDA0t49AaZ4#t=133s http://www.youtube.com/watch?feature=player_embedded&v=B... [2] http://blakemasters.com/post/22866240816/peter-thiels-cs183-startup-class-11-notes-essay http://blakemasters.com/post/22866240816/peter-thiels-cs183-...
mceoin 14y ago
ob·strep·er·ous /əbˈstrepərəs/ Adjective Noisy and difficult to control: "the boy is cocky and obstreperous".
pshin45 14y ago
I don't know if anyone here is a fan of MMA aka Mixed Martial Arts (as I am), but I think the parallels between the startup/hacker world and MMA are fascinating. Not unlike startups, success in MMA requires proficiency in several very different disciplines including wrestling, Brazilian jiu-jitsu, boxing, Thai boxing (Muay Thai), karate, etc. In the early days of MMA, fighters were very one-dimensional and the dominant champions tended to be wrestlers, reason being that while a wrestler could reasonably defend against a (kick)boxer's strikes, (kick)boxers were generally powerless to do anything once a wrestler took them down, which they inevitably did in the course of a fight. I believe this is the case with hackers vs. business guys as well. Hackers can generally become very proficient in business in 3~5 years on the job, but a business guy would need 10+ years of focused practice in order to become equally proficient in hacking, and until they learn will be absolutely clueless when working with hackers. And in the early wrestler-dominated days of MMA, people envisioned a future where every MMA athlete would be equally well-rounded in all of the disciplines and such distinctions would become unnecessary. But as is often the case, the reality has turned out a bit differently. A strong wrestling base is still a huge plus and a strong indicator of success - There are 8 weight classes in the UFC and 5 of them are wrestlers. But in general, what has happened is that in order to be a champion or championship contender, one needs to be minimally (i.e. above average) well-rounded in every discipline, but every champion is exceptional in at least one discipline. For example, non-wrestler champions like Anderson Silva (185 lbs) and Jose Aldo (145 lbs) are outstanding kickboxers who are competent enough in wrestling to be able to avoid being taken down. The days of only-specialists are gone and the days of only-generalists never came; the reality has turned out to be a combination of the two. I expect to see the same dynamic in the startup world. Hackers are becoming more business-minded and business guys are (maybe less so) starting to realize the "power" and importance of hackers, but I don't expect the two worlds to ever completely converge. It will be important to be world-class in at least one discipline (hacking or marketing or whatever), but everyone will need to be at least above-average in all disciplines to expect to compete at all.

153 points by DavidChouinard 14y ago

I'm going to watch this entire video but what I find interesting in the first few minutes are Paul's facial reactions to the initial questions indicating what appears to be no idea at all of what he is going to be asked. In contrast to the facial reactions of people who are asked questions on formal TV interviews who appear as if they more or less know what is going to be asked because there isn't as much facial twitching, or thinking, it's as if they've had time to think things through by knowing in advance the questions. Not the case here.

aaroncray 14y ago

I don't think that word means what you think it means kid

Shenglong 14y ago

Right. Business things, like hacking is mostly experience. But much like hacking, I would argue, there are rockstar/ninja/superstar/10x/<insert other (deprecated?) term here> business people as well. A lot of it has to do with natural aptitude; just as how coding doesn't simply click for everyone, business things (which is mostly just dealing with people) simply doesn't either.

NathanKP 14y ago
Personally I don't believe in natural aptitude. Most of what others tend to see as natural aptitude is in fact just attitude. If someone really enjoys something they put in the hours of practice and the effort to be awesome in that field, and they can become the "rock star".
- elliottkember 14y ago
  "Talent is willingness to practice" is how I've heard that described.
  - joshuaxls 14y ago
    "Golf is a game of luck. The more I practice, the luckier I get." Ben Hogan, one of my favorite quotes.
    - gruseom 14y ago
      Although the wording is different, that line comes from the 1920s writer Coleman Cox, who specialized in producing pithy quotes like it: http://books.google.com/books?id=lXlnyqNjN7AC&lpg=PA63&dq=coleman%20cox%20believer%20in%20luck&pg=PA63#v=onepage&q=coleman%20cox%20believer%20in%20luck&f=false http://books.google.com/books?id=lXlnyqNjN7AC&lpg=PA63&#... http://quoteinvestigator.com/2012/07/21/luck-hard-work/ http://quoteinvestigator.com/2012/07/21/luck-hard-work/
- jiggy2011 14y ago
  Well yes and no. Obviously for most things you will get better with practise but it's certainly also true that you are genetically predisposed to learn some things faster than others and be able to get to a higher level quicker and have a higher chance of becoming one of the best in that field. So it makes sense to specialise in those things. For example I'm sure I could run pretty fast if I trained but I'm never going to beat the 100m record because I'm not usain bolt.
  - UK-AL 14y ago
    I think its more like people get fixated on certain subjects and automatically spend more time on the subject.
    - jiggy2011 14y ago
      That's sort of a positive feedback loop, if you find yourself doing well at something then it's easier to stay motivated which makes you work even harder at it. Personally I spent a lot of time playing FPS games when I was younger but never quite got to the standard for serious tournament play. OTOH I have a friend who got a spot in a well ranked sponsored counterstrike clan after only about 2 months of play. On the flipside I never put much effort in at school because most it didn't interest me but I still managed to get better grades than many of the kids who worked much harder and had private tutoring etc.
- pud 14y ago
  The flip side is, when you're naturally good at something, it becomes fun to do. So you do it a lot. I tried for 2 years to get good at guitar. Never got good. But didn't practice very often either. Then one I sat down at a drum set and was immediately better than the drummer in my band. I had a knack. It was so fun to play those beats that I practiced almost every day for many years, and still do. And have gotten pretty darn good. Natural ability turns into learned skills.
  - manmal 14y ago
    Considering myself an above average guitar player - I'm not sure whether guitarist vs drummer abilities carry over to hacker vs business skills. Your problem with playing the guitar was most probably related to left-right-coordination or some physical feature (like joint flexibility), right? Or maybe you did not "hear" the notes? I think that both good/x10 business people and hackers need similar personality traits (or let's call them habits) - focus, persistence, and willingness to learn. Concrete skills like talking to or with people you have never seen before, or learning a framework in the matter of days, can likely be acquired when trying long and hard enough. E.g. I learned to learn new songs in the matter of half an hour or less; I'd never imagined I was capable of that! But it's a skill just like any other. But we really have to _want_ to get good at something in order to do it. Staying with the guitar example - I can do finger exercises for months and months, but if I don't have a lick I want to eventually be able to play, I will not follow through, whatever focus and persistence I put in during exercise. That's why I prefer to sketch out interfaces before implementing them - hacking and Photoshopping is just a necessity in order to get the product I dreamt up. I do enjoy programming, and I do it focussed and persistent, but I have to really want the outcome (in that case a cool interface and UX).
    - SatvikBeri 14y ago
      Based on my reading & observations, skill at the upper end of a creative/intellectual domain seems to range from about 5-20% talent and 80-95% practice-related factors. A lot of people don't realize how important different types of practice are. The Talent Code cites a study where researchers found that students who believed they would practice an instrument for all their lives learned nearly 4 times as quickly as students who thought they'd play the instrument for a few years-with the same amount of practice! The one consistent element of natural talent that comes up in intellectual/creative pursuits is working memory. The average person can hold roughly 7 "units" of information in their brain[0], which is why phone numbers are 7 digits long. When sightreading, pianists with a high working memory effectively have an advantage of a few extra years of practice[1]. I would imagine that a high working memory is also helpful in programming, as it determines how large a program you can easily hold in your head. [0]: it's a little more complex than just 7 pieces of information, see http://en.wikipedia.org/wiki/Working_memory#Capacity http://en.wikipedia.org/wiki/Working_memory#Capacity [1]: http://pss.sagepub.com/content/21/7/914.abstract http://pss.sagepub.com/content/21/7/914.abstract
pistacchioso 14y ago
Maybe both are just experience, but in the process of learning when I fail at coding, it's just "fuck that, I'll try starting with a simpler task". If you fail at business you may find yourself on the road and bring people with you.

Andrew_Quentin 14y ago

Right, what are these rules?

randomdrake 14y ago

I would say smart hackers can be nearly anything they want to be. The best of them are capable of looking at most any problem and breaking it down into solvable chunks. Whether it's figuring out the behaviors necessary to tone their bodies into beings capable of physical activity, or honing their skills with machinery to rebuild an old car. Hackers can be some of the best mechanics and are capable of knowing how to turn their bodies into incredible machines. Those are just a couple of examples of what hackers are capable of outside of, well, hacking on things. If there are parts of problems or tasks hackers don't know, they can research them and understand how to fix them. This means that they're not afraid to jump into the deep end in other professions or tasks. Capable of being a business person, and possessing the same drive as business people are where the disconnect occurs, in my opinion. Could a good hacker figure out the steps needed to create something that would be considered a successful business? Yes, probably so. But, are smart hackers driven to generate wealth or create large organizations of people? In my experience, the answer is often: "not really, but I'd love to help you build it."

viame 14y ago
Great answer, nothing to add, nothing to take away. =) I haven't met Paul Graham but when I was watching this video I couldn't stop thinking that he should be an actor. At least his voice should be used in a commercial, a cartoon or elsewhere.

lifeisstillgood 14y ago

I am surprised that Shenglong is down voted - it strikes me that the idea of 10x "business-people" is just as valid as 10x developers. Certainly Branson for example seems better at it than, say, me. @Andrew_quentin Want my take on the 5 or so business rules: 1. Budget. Don't spend more than you plan to, plan to make a profit. 2. Clarity. Be clear what you offer and why it benefits the target market 3. ABS - Always Be Selling. Build a pipeline of prospects and clients and audiences. Keep on telling them how your thing will make their lives better. Then and only then watch GlenGary GlenRoss 4. Service - the customer must think you love them because only people we love do we treat so well. This is easier with few customers. They then have to be charged more. This is a sub rule (6) 5. Consistency - say it, do it. Hire a PA to make sure you do. 6. Never drop your price or cut your rates

jiggy2011 14y ago
Number 6 seems like the odd one out , there are plenty of businesses that were successful because they kept figuring out how to get things done cheaper and passing those savings on to consumers and undercutting the competition. Or companies who ate their margins to lower prices and gain market share.
- mkr-hn 14y ago
  Not every businessperson aims to create the next Walmart-scale business. You can live comfortably with a few tens of thousands of repeat customers.
  - jiggy2011 14y ago
    yes, but that doesn't make competing on price an invalid strategy.
- spitfire 14y ago
  Perhaps that rule could be rewritten as 6. Never drop your margins. Sure, find ways to save costs and pass this on to your customers, but only when it improves your margins a bit.

deleted 14y ago

[deleted]

negamax 14y ago

Yes. And many top notch business guys can become great programmers if they want to. Hard working people can shine anywhere.

r0s 14y ago

As an aspiring business guy, my biggest problem seems to be accessing information about different models. Say I want to build a web community around a particular kind of video game. Estimating the value of that market is pretty damn opaque to an outsider.

wordplay 14y ago
I've been thinking about the general business plan problem for years. Not only because it's a very real problem, but also because as I'm walking through a swap meet or a grocery store I'm perpetually curious about margins and return on capital for the many tiny to medium businesses for which almost no intelligence exists. If I could figure out a way to bootstrap a crowd sourced resource for these I'd be working on it right now...but alas. In your case, if you haven't done so already, I'd suggest attempting to buy advertising from a site similar to the one you'd like the build. Maybe even invest some dollars advertising your own product (non-profits are interesting guinea pigs too) to get some idea of the volume of traffic they enjoy and the prevailing rate that advertisers are willing to pay for access to their audience. Once you have data you can start building some models and establishing ranges inside which the business makes sense to pursue. I've done this kind of research myself and for clients on multiple occasions, it's not bulletproof but it's a valuable start.

jusben1369 14y ago

I always thought this was PG's greatest gift to the tech world. To horribly generalize - prior to YC "business" people had a patronizing attitude toward developers. They were expensive assets - comparable to hw/sw and data-centers - that were required to successfully launch and grow a startup. But they weren't invited to the strategic table too often. They didn't get business. I don't know this to be a fact but I always felt like PG responded with a "I'll show you!" after one too many patronizing comments from the old boys club of VC's or CEO's or SVP's of BD's. And show us he has. Certainly other factors (the lower entry cost to starting a startup) contributed to the rise of the wide spread geek business leader. But PG deserves a lot of credit. Having said all that I almost feel like developers today are similar to women in the 80's (stick with me I know this is getting weird) Women in the 80's were supposed to have fulfilling careers and still be great mother's/spouses. They could have both! They just ended up with 2x the pressure to be great at what they did vs before. It seems today every developer is supposed to have a real side project that could blossom into it's own business at any point. Come to think of it; non technical startup folks are implored to "learn to code!" So maybe it applies to both devs and non devs in startups. It's an interesting time. I think it's great developers can now lead companies with little or not stigma attached. In the long run though I believe in teams and specialization vs individuals and doing it all. I think we'll return to a more natural balance. And that tends to be that people who can build and nurture a forest tree by tree and row by row aren't the same people who can see the entire forest and what the seasons will bring. The forest does best when each person is in the right role.

jiggy2011 14y ago
I don't know, even before YC a lot (most?) of the prominent successful tech startups were started by pretty technical people Microsoft , Apple , Yahoo , Google etc.
- jusben1369 14y ago
  That's why I emphasized "wide spread". And Google and Yahoo bought in "mature businessy" CEO's. And Jobs to me was always a business guy wrapped in the cloak of dev but that's a whole other discussion!

ysapir 14y ago

"We fire up that video the second we start reading an application, usually." As a new applicant, it makes me curious. Does that mean that (usually) if I haven't seen views on the video yet, the application hasn't been read yet?

klrr 14y ago

Even though it's true that "web based" software will be the future I personally think it's a bit sad(unless if that term doesn't solely mean software on a server that you connect with a bloated browser to). Besides that, interesting and good interview.

vy8vWJlco 14y ago
2005 was a long time ago, but I think that attitude (@ 17:23 "We would be reluctant to invest in someone making desktop software", "It's ridiculous to think that your data should be on a computer... Your data should be on the network.") is unfortunate. The web is the best and worst part of the modern Internet. It is easy to develop for and in the short-term can be quite liberating, but in the long term it can do very little except make us easier to control and less likely to revolt when the operators do anything "Evil (TM)." I also think the web is a very weak and overrated platform - standards have been slow, because native experimentation has stopped. To do anything interesting, you need a native plugin. The Internet itself is ideal for communication and message passing, but the web is just one facet that excels at typesetting a dynamic book, but I can only look at so many banners. Further more, the network exists to connect computers, not the other way around. It is not a thing on its own. There's no such thing as data that "lives" on the network. Today's cloud is just someone else's PC, somewhere else on the globe, and much less under my control, so it's not a very compelling alternative to running native software for me when it's available.

chacham15 14y ago

> I'd be reluctant to invent in someone who made desktop software I wonder if pg would revise that statement now seeing as how Dropbox is its largest winner so far.

reledi 14y ago
It's also a web app.

d0m 14y ago

What PG says resonate so much with me, it's hard to explain. People asking me questions about my startups or hacking stuff... I wish I could just redirect them to this video. Actually, I will! On a side note, I didn't know PG sounded a bit british : )

jkuria 14y ago

Since this was in 2005 I wonder what he'd say now? I believe he has since said that initially, they thought they were looking for smart people. Over time they found out they were looking for determined people. [Business Writer] What do you look for in people? [PG] Determination. When we started, we thought we were looking for smart people, but it turned out that intelligence was not as important as we expected. If you imagine someone with 100 percent determination and 100 percent intelligence, you can discard a lot of intelligence before they stop succeeding. But if you start discarding determination, you very quickly get an ineffectual and perpetual grad student."

DanielRibeiro 14y ago

This interview contains some pretty amazing gems. This part[1]: So, really good sofware is software that embodies an idea, some fabulous idea for some new thing that is possible that maybe only the guy writting the software realizes is possible. And maybe people who hear about it while he's working at it think it is the stupidiest idea ... reminded me of Peter Thiel's famous quesetion[2]: what important truth do very few people agree with you on? [1] http://www.youtube.com/watch?feature=player_embedded&v=BDA0t49AaZ4#t=133s http://www.youtube.com/watch?feature=player_embedded&v=B... [2] http://blakemasters.com/post/22866240816/peter-thiels-cs183-startup-class-11-notes-essay http://blakemasters.com/post/22866240816/peter-thiels-cs183-...

mceoin 14y ago

ob·strep·er·ous /əbˈstrepərəs/ Adjective Noisy and difficult to control: "the boy is cocky and obstreperous".

pshin45 14y ago

I don't know if anyone here is a fan of MMA aka Mixed Martial Arts (as I am), but I think the parallels between the startup/hacker world and MMA are fascinating. Not unlike startups, success in MMA requires proficiency in several very different disciplines including wrestling, Brazilian jiu-jitsu, boxing, Thai boxing (Muay Thai), karate, etc. In the early days of MMA, fighters were very one-dimensional and the dominant champions tended to be wrestlers, reason being that while a wrestler could reasonably defend against a (kick)boxer's strikes, (kick)boxers were generally powerless to do anything once a wrestler took them down, which they inevitably did in the course of a fight. I believe this is the case with hackers vs. business guys as well. Hackers can generally become very proficient in business in 3~5 years on the job, but a business guy would need 10+ years of focused practice in order to become equally proficient in hacking, and until they learn will be absolutely clueless when working with hackers. And in the early wrestler-dominated days of MMA, people envisioned a future where every MMA athlete would be equally well-rounded in all of the disciplines and such distinctions would become unnecessary. But as is often the case, the reality has turned out a bit differently. A strong wrestling base is still a huge plus and a strong indicator of success - There are 8 weight classes in the UFC and 5 of them are wrestlers. But in general, what has happened is that in order to be a champion or championship contender, one needs to be minimally (i.e. above average) well-rounded in every discipline, but every champion is exceptional in at least one discipline. For example, non-wrestler champions like Anderson Silva (185 lbs) and Jose Aldo (145 lbs) are outstanding kickboxers who are competent enough in wrestling to be able to avoid being taken down. The days of only-specialists are gone and the days of only-generalists never came; the reality has turned out to be a combination of the two. I expect to see the same dynamic in the startup world. Hackers are becoming more business-minded and business guys are (maybe less so) starting to realize the "power" and importance of hackers, but I don't expect the two worlds to ever completely converge. It will be important to be world-class in at least one discipline (hacking or marketing or whatever), but everyone will need to be at least above-average in all disciplines to expect to compete at all.