What's really hard here isn't so much the advice but the how which the article thankfully addresses (though only briefly). More needs to be written on this. Rou

What's really hard here isn't so much the advice but the how which the article thankfully addresses (though only briefly). More needs to be written on this. Routinely I find businesses afraid to interact with their customers which means then that they can't gather the infomation they need to be successful.