I dont really see why. You can always play Bing against Google and trying to compete in both markets when you haven't made a dent in the first one doesn't seem

I dont really see why. You can always play Bing against Google and trying to compete in both markets when you haven't made a dent in the first one doesn't seem reasonable. When we switched to their ads our revenue increased 10x which made us super profitable (we were primarily a federated engine like DDG though).