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Makes sense. Zynga makes so much money from their "whales", the people who spend way more than the general users, that they even design for them to a degree. It
by lnanek2 14y ago
Makes sense. Zynga makes so much money from their "whales", the people who spend way more than the general users, that they even design for them to a degree. It could make sense for Facebook to design a product for their power users.
- tomkarlo 14y agoZynga makes its money off "whales" because it's a freemium model, where heavy users pay for extra functionality. Facebook has an advertising model, where they basically get paid for "unique users". So once a user views more than a few pages of ads a day, the marginal value probably starts to decline for them.