3 ms·

What would you do with your entire day working for the company? Coding? Marketing? So if 10 customers can't pay your costs, could 20? Could 30? I would focus

What would you do with your entire day working for the company? Coding? Marketing? So if 10 customers can't pay your costs, could 20? Could 30? I would focus on getting to the number of customers that can make the business break even, then quit (as it seems you're a little hesitant to jump in right now) [from here on, I'm assuming the SaaS is related to VetWork] If you can't quit your day job b/c of financial reasons, have you thought about outsourcing the marketing work to get more customers so you can be profitable? Or, if outsourcing the marketing work isn't a good fit, have you tried advertising? I'm not sure if that will be a good fit, a quick google search finds the ad marketplace pretty crowded, and your ROI on advertising would be low. Do your customers love your product? How can you give them incentive them to recommend VetWork to other vets? Or, how can VetWork increase the amount of work that they (the Vets) get?

phlcastro 14y ago
By now we need to focus on marketing and sales. Yes, our customers loves the product and are motivated to recommend our product. We did some experiences with Google Ads and others and the result was good (I guess...). But the problem was exactly after that... After find some leads to sell I didn't have enough time to call them and progress with the sales. I like the strategy of wait to have enough customers to break-even. Actually a dozen of it can cover all expenses. The problem is if I quit my job and start to work on my own business. By now I'm too expensive for it. So in your opinion, I should contract someone to help with marketing and sales and wait until the business can cover everything? This way I can set some targets like I would do if it was me...
- gee_totes 13y ago
  Sorry for the late reply, but I think you should contract someone to to marketing/sales. I would first take a look at the market, and then develop some lead generation ideas (ad words is good, getting a booth at one of these vet conferences is another) and work the the person you contact to generate leads. The the marketing person could take over and close the sale.

phlcastro 14y ago

By now we need to focus on marketing and sales. Yes, our customers loves the product and are motivated to recommend our product. We did some experiences with Google Ads and others and the result was good (I guess...). But the problem was exactly after that... After find some leads to sell I didn't have enough time to call them and progress with the sales. I like the strategy of wait to have enough customers to break-even. Actually a dozen of it can cover all expenses. The problem is if I quit my job and start to work on my own business. By now I'm too expensive for it. So in your opinion, I should contract someone to help with marketing and sales and wait until the business can cover everything? This way I can set some targets like I would do if it was me...

gee_totes 13y ago
Sorry for the late reply, but I think you should contract someone to to marketing/sales. I would first take a look at the market, and then develop some lead generation ideas (ad words is good, getting a booth at one of these vet conferences is another) and work the the person you contact to generate leads. The the marketing person could take over and close the sale.