"My takeaways from exploring this topic and advice to other marketers that want to have software people work for them is: 1. Realize that you have the most lev

"My takeaways from exploring this topic and advice to other marketers that want to have software people work for them is: 1. Realize that you have the most leverage going from version 0 to 1.0. We're also best suited for software products that are not being sold to other software people. 2. Find out how to get traction without the help of any software person by using free and existing and doing things offline. 3. Have very specific goals for you market tests. Also, relay on something that is more tangible then "readers" or "users". Cash is the best kind of market research. These two posts are great about how to test markets and get pre-sales. Close your Sales Funnel and Sell a Product Before It's Ready 4. Build REAL RELATIONSHIPS within your market." I think that you are talking more about starting a company rather than running a company.