I end up having a lot of people ask me "SEO" questions which basically just amount to understanding PageRank and the basics of Google's ranking-fu. What I've s

I end up having a lot of people ask me "SEO" questions which basically just amount to understanding PageRank and the basics of Google's ranking-fu. What I've seen is that the desire for SEO comes from and ok place -- people just seeing page ranking as black magic and wanting someone to demystify it. Nerds tend to take for granted understanding the basics of web search. A surprising number of people in the web world have no basic grasp of the concepts, but still know that showing up in search results is important for them.