People play for very different reasons. People play to waste time, to socialize, to take their mind off things, to role play, to test their skills, to play a r

People play for very different reasons. People play to waste time, to socialize, to take their mind off things, to role play, to test their skills, to play a role outside their normal role, to practice English (or whatever their guild is speaking), to feel needed (in social games), to feel reckless (driving car and spinning out of control with no consequences). I probably left out hundreds of other reasons people play video games. Telling this diverse group of people 'this is how you should play' isn't productive. You can target one of their goals - lets say the group that wants to socialize, and say 'make sure your guildies are fun loving people, not a boring bunch'. Or if the article is targeting role players - make sure the game is meaningful in some way. But simply saying "What’s the underlying message or moral with this game" to a group of people that may just be using the game to play hit-man, isn't very productive.