Same thing I said in another thread, but it is relevant here too: Books like this should really offer a money back guarantee. Why? It signals quality and enab

Same thing I said in another thread, but it is relevant here too: Books like this should really offer a money back guarantee. Why? It signals quality and enables speculative purchasing. The quality signal I think is obvious. The speculative purchasing is an incremental sale. Emotionally, I'm not going to purchase this book without a guarantee unless I've decided to commit time to read it. However, with a guarantee I can buy it on the chance that I might read it. It's not logical, I know, but it is how customers work emotionally. Also, economically your guarantee is basically free. 99% of the time its not worth my time to request the refund even if I don't like the book. The 1% is if your book has made me emotionally angry due to its poor content (1 book I've ever read). But, people will game the system? No they won't. At least not in sufficient volume to make it worth worrying about. If I want to scam a free copy of your book, it's likely I can find a pirated version faster than I can get my wallet and enter my credit card number.