It's important to note that both the US and EU you cannot legally make a paid-for recommendation look like a real endorsement. For the FTC guidelines on this s

It's important to note that both the US and EU you cannot legally make a paid-for recommendation look like a real endorsement. For the FTC guidelines on this see: http://www.scribd.com/doc/20635261/FTC-Guides-Concerning-the-Use-of-Endorsements-and-Testimonials-in-Advertising http://www.scribd.com/doc/20635261/FTC-Guides-Concerning-the...