As I said in the blog comments, I realize #13 conflicts with #10 & #11, but who ever said it couldn't :) ? It's all about your SEO goals & priorities. Sure, in

As I said in the blog comments, I realize #13 conflicts with #10 & #11, but who ever said it couldn't :) ? It's all about your SEO goals & priorities. Sure, in general, the more content, the more Google traffic you are going to get. I'm not really disputing that. All I'm saying is if you take away stuff, the ranking that is left will be concentrated on what is left on the page. For example, take the situation where you really convert on one key phrase and not much on anything else. In that situation, you really want to concentrate on that term and you probably want to strip out things that don't help you rank on that term. This advice becomes most useful on the homepage/landing page itself. In any case, I've noticed it and wanted people to be aware of it, because it isn't that obvious. I'm not saying you should do it or that it is universally true--probably not; after all, what in life is...?.