"- What if Heroku were giving to kennethreitz or other Heroku employees? They're not (I checked under the hood), but what if?" That would definitely be shady.

"- What if Heroku were giving to kennethreitz or other Heroku employees? They're not (I checked under the hood), but what if?" That would definitely be shady. What if you paid a substantial portion of an employee's salary under the table like that?