I mostly see it as a matter of empathy with existing people, or exposure to existing problems. I would say one of the best ways to come up with an idea for a st

I mostly see it as a matter of empathy with existing people, or exposure to existing problems. I would say one of the best ways to come up with an idea for a startup is to be working for your potential customer. I have seen so many people start their own company after breaking off from some existing company and "doing it better" or realizing some previously un-claimed niche specifically because they had the industry knowledge.