> What data would you want? The data that was lost right here: "After that moment we basically stopped talking to artists for a year [...]" Find customers as

> What data would you want? The data that was lost right here: "After that moment we basically stopped talking to artists for a year [...]" Find customers as early as possible, engage with them as often as possible, and really really listen to what's being said. This is a huge benefit of bootstrapping. Customer engagement from the earliest possible time is vital to the process of transforming an idea into a product.