I've done the media thing occasionally. It certainly works, and it's fun, but it's also feels like a distraction from doing the important things. Many years ag

I've done the media thing occasionally. It certainly works, and it's fun, but it's also feels like a distraction from doing the important things. Many years ago a group of folks tried to move the industry away from the "find a bug, win a prize" model that the industry had settled into, seeing it as a local maximum. They didn't seem to have much success.