4 ms·
Lower fraud risk. Extending the time from credit card charge to goods being delivered lowers the risk of chargebacks. Store value without storing money for sma
by jib 14y ago
Lower fraud risk. Extending the time from credit card charge to goods being delivered lowers the risk of chargebacks.
Store value without storing money for small transactions. Some countries are finicky about storing money, and its a tight balance to avoid being covered by banking laws.
Lowering the barrier for micro-transactions. Customer avoids to repeatedly have to make the decision to spend money, he has spent it once, and now he is just using "virtual credit".
Avoiding cost of processing payments. One processing now covers several purchases.