The title misleads: a Bezos is "not applicable" to mainstream publishing processes. As much as I like how well Amz meets my needs for a major discount off cove

The title misleads: a Bezos is "not applicable" to mainstream publishing processes. As much as I like how well Amz meets my needs for a major discount off cover prices of books, it does scare me. I don't want to see publishing dominated by one company the way PC operating systems have been dominated by MSFT (or AV media begins to be dominated by Apple). I don't know about solutions to any of these things, but the www, that great leveler of digital communications, seems to be getting carved up into a few huge chunks by the likes of GOOG, AMZ, Face, Twit, etc. I don't know about the rest of you, but this "likes me not."