Anyone have a link / pointer to the journal article? It's a surprising conclusion (but hard to react without seeing the article). My anecdotal experience: mo

Anyone have a link / pointer to the journal article? It's a surprising conclusion (but hard to react without seeing the article). My anecdotal experience: most successful startups change strategy & business plans a few times. The ones that fail are the ones that cling to the original plan in the face of changing assumptions. My Fundamental Theory of Startups: "A startup is about staying in business long enough to get to the third version of the idea."