Yelp, not Foursquare, is the clear leader in driving traffic for offline commerce. From my experience, Foursquare isn't even close. Look at your life, look at t

Yelp, not Foursquare, is the clear leader in driving traffic for offline commerce. From my experience, Foursquare isn't even close. Look at your life, look at the people around you. Look at the stickers stores put in their windows. Yelp is what people are actually using to make offline purchasing decisions. Nonetheless, I like the overall idea of the article about the power of this category, and I hope Foursquare succeeds in doing something great.