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Some comments: - When I click on "getbrandid.com" take me to getbrandid.com and not http://building.getbrandid.com/getbrandid-com/ http://building.getbrandid.c
by ArikBe 14y ago
Some comments:
- When I click on "getbrandid.com" take me to getbrandid.com and not http://building.getbrandid.com/getbrandid-com/ http://building.getbrandid.com/getbrandid-com/ . There's no useful information on that page. I expect to be taken to your product. This is a major oversight.
- The all caps COMMENTS is bothering me, it's not that important of an element. Maybe it's just me.
- I can't reach the footer easily because of the tweets that keep loading. Seriously, what's the point of having a footer if I have to keep scrolling to get there?? There's a "load more" button but it keeps loading without clicking it (heck I'm not even able to click it).
- This URL structure: https://www.getbrandid.com/#/keep/calm/wearepros https://www.getbrandid.com/#/keep/calm/wearepros
Is stupid. Semantics? Oh no! Additionally the back button doesn't work on that page.
A question:
Do the girls get paid a cut? I actually think this is a pretty nice concept. You're essentially paying an agent to do what they love to do (shopping) by letting another agent pay for the service to connect you to that agent. That's neat. And focusing this on men – at least in the early stage – is not stupid. I would reckon that most people who dislike shopping are men.* I'm not sure whether your brand positioning should be so explicit. Consider the income of the target audience and then consider whether they want to feel like they're being targeted by an offshoot of the Axe brand. I think you can find PLENTY of guys who don't need the whole "hurr durr I'm a man durr" and who would be willing to spend a lot more money having someone else buy this stuff for them. This way you may be missing out on those people and instead attracting less affluent/lower income males who are not the optimal target audience.
* I'm not one of them btw, men who dislike shopping that is.