4 ms·
This article really hit on something I've been wondering about Google: will it grow beyond Adwords? Search is an expanding business as it becomes more importan
by mdasen 18y ago
This article really hit on something I've been wondering about Google: will it grow beyond Adwords? Search is an expanding business as it becomes more important in our lives and it's nicely monetized through Adwords, but none of Google's other ventures have seemed so great. In fact, many of their purchases just seem like they're solving an excess money problem.
Blogger? Feedburner? Picasa? Dodgeball? Jaiku? Even the much talked about YouTube has yet to show that it will ever justify its purchase price.
Google is wonderful, but it leaves me wondering whether everything they do will have to be underwritten by Adwords on search. Can they build sustainable revenue streams off other products?
- sgoraya 18y agoCan they build sustainable revenue streams off other products? Do they have to? I think they will feel the pinch and need to create other, sustainable, revenue streams when they begin to observe a loss in search and advertising marketshare. I for one, beleived that Google would be smarter than that. But as the article points out, many of their other ventures and business units have not been successful. Maybe complacency in some areas is a result of being so successful in others.