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The startup in question is here: https://www.getbrandid.com/#/ https://www.getbrandid.com/#/ And boy do I hate the copy: SHOP. LIKE A MAN. Get someone else t
by jmduke 14y ago
The startup in question is here: https://www.getbrandid.com/#/ https://www.getbrandid.com/#/
And boy do I hate the copy:
SHOP. LIKE A MAN. Get someone else to do it.
Godspeed to these guys -- I agree that the mens' clothing space is definitely lacking -- but this seems like a bad alignment of marketing and target audience.
- jongold 14y agoI think it would be lovely if we lived in a world where gender roles and stereotypes and all the things we're mainly trying to take out of the tech industry didn't exist but…Brandid absolutely nail their brand placement for their target audience. If you're not that target audience - fine, but lots of men are.
- potatolicious 14y agoYeah. I too dislike shopping, and I could probably use someone with better taste than me picking out my clothes. But I also do not enjoy contributing to the "hurr durr men are Neanderthals" meme. The messaging here seems to be the personal shopping equivalent of Axe.
- phreanix 14y agoI don't know. JackThreads and a couple of other sites seem to be on the right track. Not sure what these guys have in mind, but that copy repels me. Maybe they are attuned to a whole different market I'm not really aware of, or can relate to.