I think that is a marketing failure - my (as yet mostly untested) belief is that you have to reach customers through channels other than the App Store, which wo

I think that is a marketing failure - my (as yet mostly untested) belief is that you have to reach customers through channels other than the App Store, which would be just a delivery method and deliver some incidental traffic. I know of a local company that basically sells an iOS app through enterprise channels, though they did get a lucky break being featured by Apple once. I don't know about games, but I'd definitely try that.