Some old discussion here: http://www.techcrunch.com/2007/11/15/loopt-may-be-friending-more-mobile-networks/ http://www.techcrunch.com/2007/11/15/loopt-may-be-f

Some old discussion here: http://www.techcrunch.com/2007/11/15/loopt-may-be-friending-more-mobile-networks/ http://www.techcrunch.com/2007/11/15/loopt-may-be-friending-... > Loopt has remained tight lipped about who they’re talking to, but the pitch is pretty clear. Competition is driving down mobile voice revenues which Loopt says they can help offset by driving new profits in data plans people pay for to use the program. Currently they make money through $2.99/month subscription plans or by being bundled in with a phone data plan. Location based services and advertising are also other key revenue sources. Loopt says that 51% of all mobile application revenue already comes from location based services.