Do it now. And do it several times. Airbnb "launched" 3 (4?) times. If your launch fails to gain you any traction, good, that means you can launch again and no

Do it now. And do it several times. Airbnb "launched" 3 (4?) times. If your launch fails to gain you any traction, good, that means you can launch again and no one will know the difference.