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Google is still basically a one-product company: Adwords. (AdSense is very successful, but far less profitable). Are Adsense and Adwords not just two sides of
by raghus 18y ago
Google is still basically a one-product company: Adwords. (AdSense is very successful, but far less profitable).
Are Adsense and Adwords not just two sides of the same coin? One could not exist without the other.
- marketer 18y agoNot necessarily -- I think if Google only advertised on their search engine they'd still be a multi-billion dollar company. I don't think anything has higher CPM than Google's search. Adsense, however, does make the platform more enticing to advertisers.
- raghus 18y agoGood point, thank you.