I've seen a bunch of companies start to use icon/emoticon characters in their email subjects to get attention - Newegg, LinkedIn, etc. It certainly works on me.

I've seen a bunch of companies start to use icon/emoticon characters in their email subjects to get attention - Newegg, LinkedIn, etc. It certainly works on me. I'm afraid soon every mail will have an attention-grabbing icon and we'll just get inured to it. I have to admit, if I launched an email campaign, I'd use them too...