The best way to build a company on the web is to build one that does not overly rely on single traffic sources to begin with, and that imo includes google. Lest

The best way to build a company on the web is to build one that does not overly rely on single traffic sources to begin with, and that imo includes google. Lest the next update of their algo puts you out of business. The best way would be for people to speak up about search engines, what they are doing and to give newcomers a certain benefit of the doubt so we get some diversity in online search. Google controls as much as 90% of online search and spends accordingly to maintain and increase that share. It's hard to run a business without 90% of people.