I can believe that. It's evident in how people work. Google got a few things right : - Got the users early : Just a simple textbox opening up the doors to the

I can believe that. It's evident in how people work. Google got a few things right : - Got the users early : Just a simple textbox opening up the doors to the world wide web was what got people using it (as compared to others like altavista with heavy pages that took a while to load .. and load times were (and still are) very important. - Kept the users : Given how humans work, once people get used to using something, they would go to great lengths to avoid changing. In the same vein, once I get used to using Google and getting what I need, it will take a lot of effort to make me switch because frankly, I don't need to because switching would take me out of my comfort zone and involve changing myself. - Scaled : Peer pressure / Word of mouth is a strong thing. As more and more people use Google and like it, they tell others about it. Imagine hearing that Google is the best from a bunch of trusted computer-savvy friends/relatives than seeing a commercial saying Live search is better. Who are you likely to trust ?