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Jeff - thanks for this. Do they do like age demo/ sex, etc. or just location info?
by timhargis 14y ago
Jeff - thanks for this. Do they do like age demo/ sex, etc. or just location info?
- jeffmould 14y agoNo problem. They do not do age/sex/etc... Without knowing who exactly the user is there is really no way to determine exact demographics of an individual user. However, using the IP to determine the city/state the person is coming from, you could combine that with other publicly available info to come up with a profile of individuals from that area, such as average income, is it a city or suburb, etc... Based on that information you can then tailor pricing or possible products towards a specific demographic. Not a 100% solution in all cases though.
- timhargis 14y agoFB and Google have this info but it's figuring out a way to use their API without username, email, etc. to get their data. I don't know if you can do with IP address or cookies of some sort since they've already been logged into FB or used Google recently without having them login when they first visit your site. It might not be allowed...