I have always been fascinated in affecting the masses in a positive way. From there it took years to mold the concept before a small team and I took the plunge.

I have always been fascinated in affecting the masses in a positive way. From there it took years to mold the concept before a small team and I took the plunge. A year later, we realized it didn't affect the masses in the way we would have hoped. My answer on "Why did you END your startup" would probably be much more insightful and informative. I think I'll throw that question up myself!