The pain is that Backend developers are expensive, and there are not a lot of good ones. Most of the good backend developers are already hired in big companies.

The pain is that Backend developers are expensive, and there are not a lot of good ones. Most of the good backend developers are already hired in big companies. Creating Backend functionality is not just about putting your webservices up into AWS and that is it. There is a lot of capacity planning, Security concerns, scalability concerns, etc. Things that are usually covered by more than 1 person. Additionally not all Backend as a Service have that extreme lock-in. In our case (iKnode) you build your backend using pure C# code, which is your and you can take with you. Creating Web Services out of the code you put in our servers is plain and simple.