I heard through the grapevine that no one wanted to fund Optimizely the first time they pitched for a series A because VCs pigeonholed A/B testing as a crowded

I heard through the grapevine that no one wanted to fund Optimizely the first time they pitched for a series A because VCs pigeonholed A/B testing as a crowded space with too small a market. So then, Optimizely went out and executed like crazy, is now making millions per year, and was able to basically define whatever terms they wanted for their fundraising round. This story, if true, would explain why it's such a massive round: it's payback for the annoyance of having to pitch a second time around. Anyway, that's all hearsay. The team deserves nothing but praise -- I hear love for their products regularly from my customers (my startup is next-gen content analytics provider for large sites).