* disclaimer: I'm working on a service that's an entry into this space as well * I believe the customer pain is that for many applications, it takes many itera

* disclaimer: I'm working on a service that's an entry into this space as well * I believe the customer pain is that for many applications, it takes many iterations before the product takes off -- and for non-developers, who have to hire developers to implement each iteration, it could be cost-prohibitive to get to the take off stage. Easy application prototyping and MVP developing products allows agility in fine tuning ideas to make sure it meets a need, before spending the money to hire a developer and implementing the final, more optimized version. It's also advantageous for developers to use these products as well -- not only is it faster to develop (no need to learn a ton of APIs), it's also easier mentally to change the product to suit a business need (after all, it's easier to toss out an afternoon's worth of work than 2 weeks', if needed)