Knowing your BATNA (if I search long enough I can find another person who is willing to sell me the same car for cheaper) can make the difference. That's perhap

Knowing your BATNA (if I search long enough I can find another person who is willing to sell me the same car for cheaper) can make the difference. That's perhaps the most useful lesson I learned from GTY. In this kind of "competitive deals", if the deal is ever done it will favour the party which held the hardest position; knowing your BATNA helps you stay hard if you have a good reason to do so, even if you're a soft person. It's a bit like the difference between a well calculated poker bet and a complete gamble.