>> The companies you name generally have low-skilled workers. Google support would have to be high-skilled and expensive. Not necessarily. Even if Google hired

>> The companies you name generally have low-skilled workers. Google support would have to be high-skilled and expensive. Not necessarily. Even if Google hired 100 for Gmail, 100 for Adsense, 100 for Adwords they'd probably solve 80% of the problems, given that they'd notice that the algo went nuts on something. Then, there are different levels of support, the expensive ones would be in the single digit %. Even if Google pushed employees to use their 20% on providing support things would improve drastically. Or less defending of their employer on HN and more customer service :) . "How do I press send on Gmail" and "How do I search" are easily solved via tutorials, the real problem is when you are locked out of your account by an algo. >> Also, this is not just greed vs empathy. Everything has an opportunity cost. Google can spend $X staffing support lines for Gmail, or it can spend that money on developing features and bugfixes. This is a strategic business decision; either answer may be better for Google and its users. Google is insanely profitable, their margins can do down a bit. Obviously everything costs money but at some point you lose your reputation trying to pinch your pennies. I do not remember many negative Google posts a few years ago. Now they are everywhere, meaning that their reputation is no longer unquestionable.