Something they didn't touch one (surprisingly!) is the F-pattern of eye movement: http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/ http://w

Something they didn't touch one (surprisingly!) is the F-pattern of eye movement: http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/ http://www.nngroup.com/articles/f-shaped-pattern-reading-web... In summary, research shows that the eye follows an F-shape on your website, and that's the sort of thing you should optimize for if you want to grab eyeballs quickly.