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IMO, it's just a formulaic way of naming a company that sends a predictable message. In the 90s, dotcom meant internet startup. 'noun'dotcom told people it's a
by netcan 14y ago
IMO, it's just a formulaic way of naming a company that sends a predictable message.
In the 90s, dotcom meant internet startup. 'noun'dotcom told people it's an internet startup to do with noun. verbly or nounify tell people this is a post bust, Web 2.0-ish company to do with noun/verb.
'x'soft, 'y'systems, 'q'solutions... There are lots of ways this is done. Once a convention is established, it's just an easy way of naming a company that projects more or less the right signal and getting on with things.
- lucian1900 14y agoI'm saying the word doesn't make sense to me. "Quickly" makes sense. "Jumply" doesn't mean anything. "Bookify" sort of makes sense, vaguely.
- freyr 14y agoIn English, many adverbs end in -ly. Adverbs modify verbs. Often, adjectives can be turned in to adverbs by adding -ly, as in the case of quick and quickly, or sly and slyly. Obviously, Optimizely is like jumply, in that it doesn't make sense. But it sounds good, it's descriptive, and it was available. Also, it's probably better to make up a word rather than use an existing word so that it can be identified easier in search engines and conversation.