Goodreads is not Zappos. They are at least an order of magnitude apart in size, if not two, and Amazon is larger now too. Making large strategic plays makes se

Goodreads is not Zappos. They are at least an order of magnitude apart in size, if not two, and Amazon is larger now too. Making large strategic plays makes sense when you're talking about a purchase that is a large percentage of your own company's market value. It does not make sense for a tiny buy. This would be like refinancing your mortgage to buy a Big Mac.