If Elsivier wants to change its business model, it will need to do it in a way that doesn't completely cannibalize its sales. Adding open research companies to

If Elsivier wants to change its business model, it will need to do it in a way that doesn't completely cannibalize its sales. Adding open research companies to its umbrella would be a way to do that. However, more likely, it wants to be able to say, "See, we are committed to being open", and continue with its primarily closed practices.