3 ms·

Right, it looks like they're going to build something similar to Monetate http://monetate.com/products/personalization http://monetate.com/products/personalizat

Right, it looks like they're going to build something similar to Monetate http://monetate.com/products/personalization http://monetate.com/products/personalization. There are already high quality, established players in this space. I'm curious to see how they'll differentiate themselves.

pg 13y ago
Did you notice the graph in that post? I think you mean to say "I'm curious how they've been differentiating themselves."
- jacquesm 13y ago
  Without size cohorts that graph doesn't mean much. I'm sure that if you'd have those it would be very impressive but just by itself that graph is not interesting other than to show very good growth and very good future prospects. It's the kind of slope investors like to see :) If optimizely is as well represented in the top 100 and top 1K as it is in the top 10K then that would be a much stronger statement.
  - dsiroker 13y ago
    Hi Jacques, we have pulled together the same data in terms of adoption for the top 100k and top million and they look very similar. A great source for this data if you are looking to dive into it is http://trends.builtwith.com/analytics/Optimizely http://trends.builtwith.com/analytics/Optimizely
    - jacquesm 13y ago
      Would it be a lot of work to get that data for top100 and top1000? If it holds there too that would be absolutely awesome.
      - jcampbell1 13y ago
        I am not sure how that would make sense. VWO has Microsoft and Groupon, but I am sure it is a tiny portion of their total traffic. What are you really measuring? The thing is we are talking about .5%-3% share here, and the top 100 would be statistically meaningless. What you really want is revenue, and I am sure that is private information. VWO advertises about 2500 customers and Optimizely claims 4000. Frankly, I'd be more interested in how the Google numbers were calculated. It is now so integrated with Google Analytics it is pretty hard to detect. If I were a betting man, I'd guess their revenue run rate is around $10M.
        jacquesm 13y ago
        Selling into the top 100 would be statistically meaningless but it would be extremely important to optimizely to show their adoption. If F500 companies rely on your service that is an excellent arrow in the quiver of your sales staff to pull smaller companies over the dotted line. If the representation in the top 100 and top 1,000 would be percentage wise just as high as in the top 10,000 then I believe that would be an extremely powerful tool in optimizely's sales arsenal. Selling to 'the establishment' serves as a very strong validation, especially because there may be a ceiling at which it is easier/better to roll your own A/B testing. If optimizely can prove that there is no such ceiling (that for instance, even Amazon would be better off to use optimizely than to roll their own) you can expect their value to skyrocket.
        jcampbell1 13y ago
        I see your point, but they already provide their top customer list: https://www.optimizely.com/customers https://www.optimizely.com/customers also see VWO: http://visualwebsiteoptimizer.com/customers.php http://visualwebsiteoptimizer.com/customers.php You are asking for data that is publicly available.
- turingbook 13y ago
  Really hope Dan come here to respond questions.
  - dsiroker 13y ago
    You got it! Any questions in particular you'd like me to address?
- jcampbell1 13y ago
  I'll take a stab at the answer: 1) Their PPC marketing has been solid since the beginning. They really did an excellent job at targeting and remarketing to build the brand name since the beginning. I have to laugh, as they are the top result for "Google Website Optimizer". 2) Google's shutting down of GWO as a standalone product seems to have benefitted them nicely. Frankly, I was seriously considering Optimizely after GWO shutdown. I decided to give the Google's new optimizer built into GA a try, and it is actually much nicer to use than their old standalone product. Of course GWO/Experiments is terrible when someone other than developers are designing the A/B tests.

pg 13y ago

Did you notice the graph in that post? I think you mean to say "I'm curious how they've been differentiating themselves."

jacquesm 13y ago
Without size cohorts that graph doesn't mean much. I'm sure that if you'd have those it would be very impressive but just by itself that graph is not interesting other than to show very good growth and very good future prospects. It's the kind of slope investors like to see :) If optimizely is as well represented in the top 100 and top 1K as it is in the top 10K then that would be a much stronger statement.
- dsiroker 13y ago
  Hi Jacques, we have pulled together the same data in terms of adoption for the top 100k and top million and they look very similar. A great source for this data if you are looking to dive into it is http://trends.builtwith.com/analytics/Optimizely http://trends.builtwith.com/analytics/Optimizely
  - jacquesm 13y ago
    Would it be a lot of work to get that data for top100 and top1000? If it holds there too that would be absolutely awesome.
    - jcampbell1 13y ago
      I am not sure how that would make sense. VWO has Microsoft and Groupon, but I am sure it is a tiny portion of their total traffic. What are you really measuring? The thing is we are talking about .5%-3% share here, and the top 100 would be statistically meaningless. What you really want is revenue, and I am sure that is private information. VWO advertises about 2500 customers and Optimizely claims 4000. Frankly, I'd be more interested in how the Google numbers were calculated. It is now so integrated with Google Analytics it is pretty hard to detect. If I were a betting man, I'd guess their revenue run rate is around $10M.
      - jacquesm 13y ago
        Selling into the top 100 would be statistically meaningless but it would be extremely important to optimizely to show their adoption. If F500 companies rely on your service that is an excellent arrow in the quiver of your sales staff to pull smaller companies over the dotted line. If the representation in the top 100 and top 1,000 would be percentage wise just as high as in the top 10,000 then I believe that would be an extremely powerful tool in optimizely's sales arsenal. Selling to 'the establishment' serves as a very strong validation, especially because there may be a ceiling at which it is easier/better to roll your own A/B testing. If optimizely can prove that there is no such ceiling (that for instance, even Amazon would be better off to use optimizely than to roll their own) you can expect their value to skyrocket.
        jcampbell1 13y ago
        I see your point, but they already provide their top customer list: https://www.optimizely.com/customers https://www.optimizely.com/customers also see VWO: http://visualwebsiteoptimizer.com/customers.php http://visualwebsiteoptimizer.com/customers.php You are asking for data that is publicly available.
turingbook 13y ago
Really hope Dan come here to respond questions.
- dsiroker 13y ago
  You got it! Any questions in particular you'd like me to address?
jcampbell1 13y ago
I'll take a stab at the answer: 1) Their PPC marketing has been solid since the beginning. They really did an excellent job at targeting and remarketing to build the brand name since the beginning. I have to laugh, as they are the top result for "Google Website Optimizer". 2) Google's shutting down of GWO as a standalone product seems to have benefitted them nicely. Frankly, I was seriously considering Optimizely after GWO shutdown. I decided to give the Google's new optimizer built into GA a try, and it is actually much nicer to use than their old standalone product. Of course GWO/Experiments is terrible when someone other than developers are designing the A/B tests.