If nothing else, there is already a publishing service with the same name. If I were running it, I'd seriously consider some legal steps. This smells of potenti

If nothing else, there is already a publishing service with the same name. If I were running it, I'd seriously consider some legal steps. This smells of potential defamation by association. "I've published my book on Lulu.com." "Oh, is that the horrible sexist girl gossip website?" "I didn't know they were running it. I'll tell my friends to stop buying their books from there."