If people are willing to pay for support, then why do they stick with company that does not offer paid support? Why not simply switch some other company that ha

If people are willing to pay for support, then why do they stick with company that does not offer paid support? Why not simply switch some other company that has adequate support plans available? I see also positive side in Google not catering all possible needs. This leaves space for smaller companies to cover these needs and make some money while doing it.