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Appgratis started their business 3 years ago, rule 2.25 appeared in Sept 2012.

• objclxt 14y ago
  ...but the other rule Apple told them they'd broken, regarding push notifications, has been around pretty much forever. Well, since push went into the platform. And yes, push notification advertising is the most broken rule on the store, but I always used to make clients who I built apps for understand that at least contractually it wasn't allowed.