There's a pretty solid argument to be made that if JCP doesn't go upscale, or at least some sort of mid-scale, they're going to go kaput, because they have zero

There's a pretty solid argument to be made that if JCP doesn't go upscale, or at least some sort of mid-scale, they're going to go kaput, because they have zero chance of winning a supply chain competition with the Wal-Marts, Targets, and Costcos of the world.