I don't know, who are Yahoo's prospective customers? Search advertisers, right? They need goodwill with small business owners, whether those businesspersons are

I don't know, who are Yahoo's prospective customers? Search advertisers, right? They need goodwill with small business owners, whether those businesspersons are technically inclined or not. I'm sure they reached many of that type with this announcement. What niche do you think Yahoo needs for a customer base but has totally failed to contact?