No disagreement from me there! I don't think this was a good way to spend $30M (assuming I know the details behind it, which we all probably don't). But in resp

No disagreement from me there! I don't think this was a good way to spend $30M (assuming I know the details behind it, which we all probably don't). But in response to PR qua PR, I think there were benefits. Possibly because the local media here found an Australian angle, this was above the fold news (today's version of front page!) across a number of mainstream news networks where I am. So it reached a lot of the desired users. Again - I don't think this was a good way to do it, of course!