"This is the quintessential first world problem." Aside from being an overstatement, this is correct. And if anyone would think about it, that's something work

"This is the quintessential first world problem." Aside from being an overstatement, this is correct. And if anyone would think about it, that's something working in their favor. Unless you're one of those "profit is evil" people, when you're building a business with the intention of making money, you'll probably want to target a market that actually has disposable income. Yep, it's very much a first world problem, but the negativity on that point is unwarranted. I doubt they started it with the intention of fixing society.