If the user consents to receiving special deals or time limited sale announcements, I don't see the harm. But Apple's TOS seems at best capricious and unevenly

If the user consents to receiving special deals or time limited sale announcements, I don't see the harm. But Apple's TOS seems at best capricious and unevenly applied. I'd like to see them pull Southwest or another popular brand who offers announcements of sales. By that token, they might as well pull Twitter, Mail, and other apps, since they all have the potential for pushing advertisements of time limited sales.