The hook brings you back, I ain't telling you no lie. A great brand can help be a hook or collection of hooks as well. i.e. Apple is beyond just hooks, we're

The hook brings you back, I ain't telling you no lie. A great brand can help be a hook or collection of hooks as well. i.e. Apple is beyond just hooks, we're hooked up like Hellraiser with that brand. New products definitely need the hook just like new artists. But after a while the brand or artist take over as a collection.